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Research reports

Qualitative research into a brand image for project Certain

As a further stage in the development of a new sanitarytowel from Pears, the agency has developed six conceptsto be evaluated in the context of a new, slim sanitarytowel in an effort to produce a suitable brand image.Four concepts described a 'slim'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
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Citation

, C. (1976a, April 01). Qualitative research into a brand image for project Certain. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-a-brand-image-for-project-certain


Research reports

Qualitative research into signal advertising development

It is intended to relaunch Signal toothpaste continuing the current anti-decay strategy but using a strongereffectiveness claim.This claim may be variously expressed but essentially depends for supporting evidence on a high fluoride formulation. For...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Qualitative research into signal advertising development. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-signal-advertising-development


Research reports

Research report on the imagery of malt bread

During November 1974 CRAM conducted a qualitative researchproject into the attitudes towards and imagery of malt breadin the North-West. The overall aim of the research was to check out the findingsof the earlier research and to fully...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
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Citation

, C. (1975a, December 01). Research report on the imagery of malt bread. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-report-on-the-imagery-of-malt-bread


Research reports

Qualitative research on Memoire Cherie

The general objective is to generate a relevant brandimage for Memoire Cherie which will position it relativeto other brands, and provide the basis for an advertisingcampaign in the form of a creative concept. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
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Citation

, C. (1975a, December 01). Qualitative research on Memoire Cherie . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-memoire-cherie-


Research papers

Changing the brand image

This paper proposes to reconsider the attitude of marketing researchers on brand image. Two examples are put forward, both of them concern transportation. The brand image of automotive products is determined, apart from the "objective” knowledge...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Louis Marton
August 1, 1975
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Citation

Marton, L. (1975a, August 01). Changing the brand image. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/changing-the-brand-image


Research papers

Getting the best out of brand image work

This paper describes a case history in the shampoo market where we set out to overcome these restrictions and develop a fresh approach to brand image work designed to fulfil more closely the users' needs in terms of range of information,...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Ann Hughes Hallett, Mike Buckle
August 1, 1975
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Citation

Hallett and Buckle (1975a, August 01). Getting the best out of brand image work. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/getting-the-best-out-of-brand-image-work


Research papers

Structuring the market for heavy duty detergents

The experiment is aimed at structuring the market for heavy duty detergents. The problem that posed itself with regard to this experiment was: Is it possible to find this structure with the aid of multidimensional scaling (MDS)? The idea behind the...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Pim Asselbergs, Eddy Bogaerts
August 1, 1975
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Citation

Asselbergs and Bogaerts (1975a, August 01). Structuring the market for heavy duty detergents. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/structuring-the-market-for-heavy-duty-detergents


Research reports

An investigation to subscribe to a major qualitative review of prepared soup market in the UK

At the end of March 1975 CRAM Ltd, the country's leading specialistsin psychological consumer research, will undertake a large-scalequalitative research study of the Prepared Soup Market. The research will provide a Motivational Analysis of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 17, 1975
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Citation

, C. (1975a, February 17). An investigation to subscribe to a major qualitative review of prepared soup market in the UK. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/an-investigation-to-subscribe-to-a-major-qualitative-review-of-prepared-soup-market-in-the-uk


Research reports

Qualitative research into the brand image of Rose's

Rose's and JWT have agreed that there is an opportunityto extend the range of new food and drink products marketedunder Rose's brand name. These products are intendedto be branded strongly in the Rose's idiom and to bedeveloped to complement the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 12, 1974
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Citation

, C. (1974a, December 12). Qualitative research into the brand image of Rose's. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-brand-image-of-rose-s